A likeness consent API lets your platform check, in a single request, whether you have permission to generate a real person's voice, face, or likeness for a specific use. You send the identity and the intended use, and you get back a clear permitted or not-permitted answer, plus a record you can rely on. No manual rights negotiation, no homegrown consent database, no guessing.
This page is for engineering and product teams at AI companion, voice, image, video, and avatar platforms.
The problem
If your product generates real people, you have a rights problem whether or not you have addressed it yet. Every generation of an identifiable person is a use of their likeness, and you need to be able to show permission for it.
Most teams handle this in one of three ways, and all three break down. They bury a consent clause in terms of service, which is weak and unprovable. They build an internal consent table, which becomes a maintenance burden and a liability the moment anyone disputes a record. Or they negotiate rights deal by deal, which does not survive contact with scale. None of these gives you a fast, trustworthy answer at the moment of generation, which is the only moment that matters.
Building this in house is also a distraction. Consent management is not your core product, but getting it wrong can stop your core product cold.
The solution: consent as an API call
The clean answer is to treat consent the way you already treat payments or auth: a service you call, not a system you build. A consent API gives you a small, predictable surface.
Verify. Before generating, check whether a given likeness is permitted for your specific use. Get back a clear yes or no and the terms that apply.
Register. When a rights holder onboards, record their terms so future checks resolve automatically.
Revoke. When permission is withdrawn, the change propagates, so your platform stops generating under stale consent.
Each result is backed by a tamper-evident, independently auditable record. That means when a use is questioned, the proof already exists, and it is not a log you maintained yourself that someone can claim you edited.
Integration is meant to be light. A few lines to add a verification check in your generation pipeline, and the consent layer handles the rest.
The category: consent verification infrastructure
This is the same pattern that produced Stripe for payments and Auth0 for identity. A hard, cross-cutting, high-stakes problem that almost every platform in a category shares gets solved once, as infrastructure, so no one has to rebuild it.
Rebela is that layer for AI likeness rights. Rights holders register their terms, your platform verifies consent through the API before generating, and every use is tied to an auditable record. Rebela is neutral: it does not generate AI content and does not compete with your product. It removes the rights problem so you can ship. Think of it as the Stripe for AI likeness rights.
Frequently asked questions
What is a likeness consent API? It is an API that returns whether your platform has permission to generate a specific person's likeness for a specific use. You send the identity and the intended use, and you receive a permitted or not-permitted answer backed by an auditable record.
Why not build consent management in house? Because it is high-stakes, cross-cutting, and not your core product. An internal consent table is a maintenance and liability burden, and self-maintained records are easy to dispute. An external, auditable consent layer removes that risk and the engineering cost.
How hard is it to integrate? Light. You add a verification check in your generation pipeline before producing a real person's likeness. The consent layer handles registration, verification, the auditable record, and revocation.
Does the consent layer see or store my generated content? No. A neutral consent layer verifies permission and records terms. It does not generate, host, or take ownership of your output.
What is Rebela? Rebela is consent and licensing infrastructure for AI likeness rights. Platforms verify consent through its API before generating, rights holders register their terms, and every use is independently auditable. Rebela does not generate AI content itself.
Rebela is the consent verification layer for AI platforms: one API call to confirm permission before you generate, backed by an auditable record.
